Sisters at Heart Agency

One agency. Three specialists.

Most brands end up stitching together a designer, a social person, and someone who "does the website," and none of them talk to each other. We built the agency that covers all of it. Hire one piece, or hire the whole marketing department.

Who's behind it

Specialists, not generalists pretending

Every part of your marketing is run by the person who actually does that thing for a living. No account manager in the middle relaying notes to a junior.

D
Kaylynn Alecia · DataPsych Strategies

Strategy, Web & Data

The behavioral scientist and the builder

  • Audience psychology research & brand positioning
  • Custom website design and development
  • SEO foundations and on-page optimization
  • Google Ads: search, display, remarketing
  • GA4, Tag Manager, and conversion tracking
  • Monthly reporting and A/B test design
DataPsych services →
S
Cara Paugh · Sisters at Heart Agency

Social & Community

The one who actually runs the accounts

  • Day-to-day posting and scheduling across platforms
  • Community management: comments, DMs, and replies
  • UGC-style content: filmed, edited, and posted
  • Caption, blog, and email copywriting
  • Trend monitoring and same-week reactive content
  • Engagement growth and audience nurturing
See social packages →
M
Jewell Meagher · Midwest Graphic Design Studio

Brand & Graphic Design

Our partner studio for visual identity

  • Logo systems and full brand identity
  • Brand guidelines: color, type, voice in visuals
  • Social templates built for every platform's specs
  • Print, packaging, signage, and merch
  • Ad creative and landing page visuals
  • Design that stays consistent across web and social
Visit mwgds.com →
In house · standalone

Social media management packages

These stand on their own, and they also bolt onto work you're already doing with DataPsych or Midwest. If you have the brand and the strategy but nobody to run the day to day, start here.

Presence

Show Up Consistently

$950/mo

3-month initial term, then month to month

  • 2 platforms managed
  • 12 posts per month, scheduled and published
  • Captions written for you, on-brand
  • Community management 3× per week
  • Monthly performance report
  • Content calendar you can see and approve
Start with Presence →
Full Presence

Hand It Over Entirely

$3,200/mo

3-month initial term, then month to month

  • 4 platforms managed
  • 30 posts per month, including 12 short-form videos
  • 8 pieces of original UGC-style content per month
  • Daily community management plus inbox and DM handling
  • Long-form content writing: blog posts and email
  • Quarterly strategy sprint with the full team
Start with Full Presence →

Already a DataPsych strategy client or a Midwest design client? Social management layers on at $200/mo off any tier, because the strategy and the templates are already built.

The whole thing

Full marketing bundles

Brand identity, a website that converts, paid search, analytics that actually tell you something, and social running every day. One team, one invoice, one set of numbers.

One-time build

The Foundation

$8,500+

6–10 week project · 50% to start

  • Brand positioning and messaging architecture
  • Full brand identity: logo system and guidelines
  • Custom mobile-first website, designed and built
  • SEO foundation: technical, on-page, and keyword map
  • GA4, Tag Manager, and conversion tracking installed
  • Social profile buildout matched to the new brand
  • 90-day content strategy and calendar, handed to you
  • Training and documentation so your team can run it
Best for
  • Launching, rebranding, or starting from scratch
Scope a Foundation build →
Monthly · full service

The Marketing Department

$7,500+/mo

6-month initial term · by application

  • Everything in the Growth Partnership, plus:
  • Google Ads built and managed: search, display, remarketing
  • Paid social campaigns with creative testing
  • 4 platforms managed, plus UGC production every month
  • Blog, email, and SEO content written and published
  • Structured A/B testing program across site and ads
  • Bi-weekly calls and a live performance dashboard
Best for
  • Replacing an in-house team · ad spend billed separately
Apply for full service →
Everything, start to running

The Complete Launch

Your brand, your website, your ads, your analytics, and your social, built from nothing and then run by us for the first quarter. You go from no marketing to a working engine without assembling a single freelancer.

$19,500
one engagement · about 6 months
40% to start · 30% at launch · 30% at month three
Phase one · the build, weeks 1–10
  • Brand positioning and messaging architecture, researched first
  • Full brand identity: logo system and written guidelines
  • Custom mobile-first website, designed and developed
  • SEO foundation: technical, on-page, and a keyword map
  • GA4, Tag Manager, and conversion tracking, verified working
  • Google Ads account built: search, display, and remarketing
  • Social profiles rebuilt to match the new brand
  • 90-day content strategy and calendar
Phase two · the run, months 3–6
  • Social managed daily across 3 platforms
  • Community management and monthly UGC production
  • Google Ads managed, tested, and optimized
  • Ongoing design: templates, ad creative, and campaign graphics
  • Landing pages and conversion testing as the data comes in
  • Monthly reporting plus a strategy call with all three of us
  • Documentation and training, so you could take it in-house

Bought as separate pieces, the Foundation build plus three months at this service level runs about $21,000. As one engagement it is $19,500, and more to the point it is one team, one contract, and one set of numbers instead of three vendors blaming each other.

Every Complete Launch is scoped and quoted in writing before anything is invoiced. The deposit comes after you have agreed the scope, never before.

Bundled, the three specialties come in roughly 20–25% under what the same scope costs bought separately. Nothing here is locked, every engagement gets scoped and quoted before you commit. Book a 20-minute call and we'll tell you which tier you actually need, including if that's none of them.

Piece by piece

Or just buy the one thing you need

Not every brand needs the whole department. Here's what individual pieces run, and who does them.

ServiceHandled byInvestment
Brand identity & logo systemMidwestfrom $2,200
Social template kit (all platforms)Midwestfrom $850
Brand positioning & messagingDataPsychfrom $1,800
Custom website design & buildDataPsychfrom $3,500
Single landing page, conversion-builtDataPsychfrom $1,200
SEO foundation (technical + on-page)DataPsychfrom $1,500
Google Ads account buildDataPsychfrom $1,500
Google Ads ongoing managementDataPsych$700/mo or 15% of spend
GA4 + Tag Manager + conversion trackingDataPsychfrom $850
Analytics dashboard + monthly reportingDataPsychfrom $450/mo
Social media managementSisters at Heartfrom $950/mo
Community management onlySisters at Heartfrom $600/mo
UGC content, per batch of 4Sisters at Heartfrom $650
Content writing: blog, email, captionsSisters at Heartfrom $500/mo

Ad spend is always billed directly to you by the platform, never marked up by us. "From" pricing reflects a typical small-brand scope, anything larger gets quoted after a call.

Running a nonprofit?

Google will give you $10,000 a month in free ads

Eligible 501(c)(3)s qualify for the Google Ad Grant, and most never activate it or quietly lose it to a compliance rule. Jewell serves as a nonprofit treasurer, so we scope work against fiscal years and board cycles. Every agency service is 15% off for registered nonprofits.

See nonprofit services →
How working with us goes

One process, three sets of hands

1

Discovery

A 20-minute call, then a written scope. We tell you which pieces you actually need and which you don't.

2

Foundation

Positioning and identity get locked first. Everything else, site, ads, social, is built on top of that so it matches.

3

Launch

Site goes live with tracking installed, ads turn on, and the social calendar starts running on schedule.

4

Compound

Monthly reporting, structured tests, and content built on what the data proved worked last month.

The actual argument

Consistency across channels isn't an aesthetic preference. It's a measurable advantage.

When your ads, your website, and your social profiles look and sound like three different companies, every handoff between them leaks trust. A visitor who clicks an ad and lands somewhere unfamiliar bounces. A follower who visits your site and can't tell it's you doesn't convert. That gap is where most small-brand marketing budgets quietly die.

Why it works: what gets shared and acted on is driven by predictable psychology, high-arousal emotion, identity, and clear positioning, not luck. We build the whole system on that, then measure it. Berger & Milkman, 2012

The agency exists because we kept watching the same thing happen: a great brand identity with no strategy behind it, or a solid strategy no one had time to execute, or beautiful social with a website that didn't convert. One team owning all three means the strategy informs the design, the design ships to social, and every bit of it reports back to the same dashboard.

FAQ

Questions, answered

What is Sisters at Heart Agency, exactly?
It's a marketing agency run by Kaylynn Alecia, Jewell Meagher, and Cara Paugh. Social media management and community growth are handled in house. Strategy, web development, Google Ads, and analytics come from DataPsych Strategies, and brand and graphic design from Midwest Graphic Design Studio, our partner studio. You hire one team and deal with one point of contact.
What is The Complete Launch, and why is it one price?
It is the full build plus the first three months of running it, priced as a single $19,500 engagement instead of a project fee and then a retainer. Bought as separate pieces the same scope runs about $21,000. The real reason it exists is that the handoff between "we built you a website" and "somebody now has to run this" is where most launches die, so we just don't hand off.
Do I have to buy the whole bundle?
No. Social management, design, and strategy are each sold on their own, and the à la carte table above prices every individual piece. The bundle exists because most brands need all three, and buying them together costs 20–25% less than buying them separately.
How is this different from hiring a bigger agency?
You get the three specialists doing the work instead of an account manager relaying notes to juniors. Strategy is run by a Master's-level psychologist, design by a working graphic designer, and social by a dedicated community manager. On a monthly call you talk to all three of us.
Is ad spend included in the monthly price?
No. Ad spend is billed directly to you by Google or Meta and never marked up by us. The management fee covers building, running, and optimizing the campaigns.
Do you require a long contract?
Retainers run on a 3-month initial term, because anything shorter doesn't give a test enough runway to mean something. The full-service tier runs 6 months. After the initial term everything continues month to month. Build projects are scoped and quoted before anything starts.
Can you guarantee results?
No honest team can guarantee specific numbers on platforms you don't own. What we guarantee is a research-backed plan, clear reasoning behind every recommendation, and reporting that shows you what actually happened, including when something didn't work.
What if I already have a brand or a website?
Then you skip that part and we price accordingly. Plenty of clients come in with solid identity and just need the strategy, the ads, and someone to run social. The discovery call exists to figure out exactly which pieces you're missing.

Let's find out what you actually need

Twenty minutes, no pitch deck. We'll tell you which of these tiers fits, what to skip, and roughly what it costs before you commit to anything.

Book a free 20-min call →