The Google Ad Grant is real, it renews every month, and it is chronically wasted, either never activated or quietly suspended for a compliance rule nobody at the organization knew existed. We activate it, keep it compliant, and point it at the pages that actually drive donations.
Google's Ad Grants program gives eligible 501(c)(3) nonprofits up to $10,000 per month in in-kind Google Search advertising. It is not a loan, not a match, and not a one-time award. It renews every single month for as long as the account stays in compliance.
Smart Bidding became mandatory in 2026. Manual CPC bidding is no longer permitted on Ad Grant campaigns. Accounts built under the older rules can drift out of compliance without a single person at the organization being notified in a way they'd notice.
The failure is quiet by design. Your ads simply stop serving, traffic to your donation page dries up, and unless someone is watching the account, the first sign is a development director wondering why online giving slipped. We see this constantly.
The grant is free. Keeping it is a compliance job, and that is the part organizations don't have staff for. Here's what Google actually requires.
Priced for nonprofit budgets, and structured so the ongoing cost is a fraction of the advertising value it protects.
3–5 weeks · free eligibility check first
Month to month, no long contract
For suspended or lapsed accounts
Not sure whether you're eligible or whether your existing account is healthy? The check is free and takes about fifteen minutes. If you don't qualify, we'll tell you that instead of selling you something.
Annual reports don't design themselves and gala collateral always comes due in the same three weeks. We do all of it, at nonprofit rates.
Annual reports and impact reports designed to be read, not filed. Plus donor survey design and program evaluation built on real research methods, the kind grant reporting actually asks for.
Gala and fundraiser branding, sponsorship decks, silent auction collateral, capital campaign identity, and year-end appeals across print, email, and social.
Website builds, donation page optimization, and the analytics to see exactly where a donor drops off before they finish giving. Social and community management too.
| Service | Handled by | Nonprofit rate |
|---|---|---|
| Annual or impact report design | Midwest | from $1,800 |
| Gala / fundraiser event branding | Midwest | from $1,400 |
| Sponsorship & donor deck | Midwest | from $900 |
| Full brand identity | Midwest | from $1,900 |
| Website design & build | DataPsych | from $2,975 |
| Donation page optimization | DataPsych | from $1,200 |
| Impact measurement & donor surveys | DataPsych | from $1,600 |
| GA4 + conversion tracking | DataPsych | from $720 |
| Social media management | Sisters at Heart | from $810/mo |
| Year-end appeal campaign | All three | from $2,200 |
Every rate above is 15% below our standard pricing, and that discount applies to any agency service, not just the ones listed here. See the full menu on the agency page.
3-month initial term, then month to month
Your Ad Grant, your social, and your design needs handled together, so the campaign your designer builds is the campaign your ads point at and the one your social is talking about.
Jewell Meagher serves as a nonprofit treasurer. She has built the budget, sat through the board meeting, and watched a well-meaning vendor pitch something the organization had no realistic way to fund or maintain. When we scope work for you, we scope it against a fiscal year, a grant cycle, and a board approval process, because we know those exist.
The Ad Grant is a measurement problem more than an advertising one. Suspensions come from click-through rates, Quality Scores, and broken conversion tracking. Kaylynn Alecia's background is behavioral research and analytics, which is to say the exact discipline of watching numbers carefully and knowing which ones matter. That is the whole job.
And because Cara Paugh runs social and community day to day, the people your ads bring in don't land on an account that last posted in March. The grant drives traffic. Everything else has to be ready to receive it.
We'll check your eligibility, or audit the account you already have, and tell you exactly where it stands. Free, and no obligation to work with us afterward.
Book a free grant check →