Strategy, positioning, the website, the SEO, the Google Ads, and the analytics that prove any of it worked. Five ways to work together, from a one-time audit to a fully built and managed growth system. All of it grounded in behavioral research and how the platforms actually rank and price content.
Most strategists hand you a deck and wish you luck. I write the strategy and then build the thing, which means the plan and the execution never drift apart.
The research layer that everything else is built on.
Sites built to convert, not just to look finished.
Search traffic you own, instead of renting attention forever.
Paid traffic pointed at pages that were built to receive it.
If you can't measure it, you're guessing, and I don't guess.
Your account treated like a study, because that's my training.
I tear down your account like a research study, identifying exactly where attention leaks, which posts win the algorithm's signals, and what's quietly killing your reach. You leave knowing precisely what to change.
Add a live 90-minute strategy intensive for $497 total, we build your roadmap together, live.
10-day turnaround · credited toward any build or partnership booked within 30 days
Social is one channel. This one audits the whole path a stranger takes from first impression to purchase, so you find out which step is actually leaking money.
You don't need another person making your posts. You need the behavioral scientist who tells you exactly what to say and why it works. I become the research-and-strategy brain behind your brand: I profile your audience's psychology, build your messaging and content strategy on top of it, design the experiments, and prove what's driving growth with real data. Your team (or you) creates the content. I make sure every move is backed by science.
These are the engagements where I stop handing you a roadmap and start building the thing: the site, the tracking, the ad account, the whole growth engine.
4–10 week project · 50% to start, 50% at launch
3-month initial term, then month to month · ad spend billed separately
Ad spend is billed directly to you by Google or Meta and never marked up. Every project and retainer gets a written scope before you commit a dollar.
Not everyone needs the whole system. Here's what individual pieces run on their own.
| Service | What it covers | Investment |
|---|---|---|
| Brand positioning & messaging | Audience research, positioning statement, messaging framework | from $1,800 |
| Custom website design & build | Up to 6 pages, mobile-first, copy-ready, tracking installed | from $3,500 |
| Single landing page | One page engineered around one conversion | from $1,200 |
| Website refresh / redesign | Existing site rebuilt for conversion and speed | from $2,400 |
| SEO foundation | Technical audit, on-page work, keyword map, schema | from $1,500 |
| Ongoing SEO | Monthly content briefs, on-page work, technical upkeep | from $800/mo |
| Google Ads account build | Search + display, keyword strategy, ad copy, conversion setup | from $1,500 |
| Google Ads management | Ongoing optimization, testing, budget pacing, reporting | $700/mo or 15% of spend |
| GA4 + Tag Manager + tracking | Full install, event and conversion mapping, verification | from $850 |
| Analytics dashboard + reporting | Custom dashboard plus a monthly written read-out | from $450/mo |
| Content strategy + 90-day calendar | Pillars, hook directions, the 4-week arc, mapped out | from $1,200 |
| CRO / A/B testing program | Test design, implementation, and statistical read-out | from $900/mo |
| Strategy intensive, 90 minutes | Live working session on whatever is most stuck | $497 |
"From" pricing reflects a typical small-brand scope. Anything larger gets quoted after a call, and I'll tell you if you don't need it.
Everything above is what I do. When a brand needs brand identity and graphic design, plus a team actually posting, replying, and producing content every day, I work as part of Sisters at Heart Agency alongside Jewell Meagher of Midwest Graphic Design Studio on design and Cara Paugh on social and community. Same strategy brain, two more sets of hands, and bundled pricing that runs 20–25% under buying the pieces separately.
See the agency packages →We audit your account, site, and tracking against the platform's ranking signals and behavioral data.
We build the strategy as testable bets: hooks, formats, cadence, offers, landing pages.
We ship, measure watch-time, clicks, and conversions, and let the data pick the winners.
We double down on what's proven and systematize it for compounding growth.
Take the 60-second diagnostic on the homepage, or just book a free call.
Book a free 20-min call →