Membership · cancel anytime

One membership. All of the science.

Two ways in. Get the research and every digital product for one monthly price, or go All-Access and add the AI tools that put the method to work for you. Bought separately, All-Access is well over $80 a month of tools.

Research

The Lab + Products

$30/mo

The research, the community, and every digital product. No AI tools.

  • The Lab: monthly research breakdowns on how people behave online
  • The Lab discussion board and community
  • The full digital product library (calendars, hook banks, audit kits, the Anti-Slop system)
  • Weekly research-backed strategy email
  • AI Content Strategist
  • Audience Psychology Snapshot
Get Research

Best value
All-Access

Everything, plus the AI

$49/mo

All of the above, plus both AI tools working for you around the clock.

  • Everything in Research, plus:
  • The AI Content Strategist: trend-aware hooks, non-AI scripts, brand strategy
  • The Audience Psychology Snapshot: unlimited reads of your own copy
  • First access to every new tool as it ships
Get All-Access

Prefer to buy one thing? The AI Content Strategist, the Audience Psychology Snapshot, and every digital product are still available on their own.

FAQ

Questions about membership

What is the difference between Research and All-Access?
Research ($30/mo) gives you The Lab community and every digital product. All-Access ($49/mo) adds the AI Content Strategist and the Audience Psychology Snapshot, so you get the AI tools too.
Can I still buy tools on their own?
Yes. The AI Content Strategist, the Audience Psychology Snapshot, and every digital product are still available individually. The memberships just bundle them at a lower total price.
Can I cancel anytime?
Yes. Both memberships are monthly and cancel anytime, and access continues until the end of your billing period.
Why is All-Access such a good deal?
Bought separately, the AI Strategist, the Snapshot, and The Lab alone are more than $80 a month. All-Access folds them together at $49 so the more of the method you use, the more you save.