The research blog

Strategy, backed by citations

No recycled guru advice. Every post translates peer-reviewed behavioral science and platform mechanics into tactics you can use this week.

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Behavioral Science

The real reason content goes viral (it's not the hook)

What an analysis of nearly 7,000 articles revealed about emotion, arousal, and sharing, and how to engineer it.

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Platform Mechanics

How TikTok & Instagram actually rank your content

The exact signals the feeds reward, watch-time, completion, shares, and how to win each one on purpose.

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Growth Systems

Why consistency beats virality (the science of showing up)

The behavioral loop that makes posting cadence compound, and how to make it sustainable.

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