Hi, I'm Kaylynn

I've always been obsessed with the same question from two directions: what makes the human mind tick, and what makes it move? That curiosity took me through a BS in Social Psychology, a Master's in Psychology, and original research, including work on Collaborative Replication and Education Project (CREP) studies and replication science, as a member of Psi Chi (the International Honor Society in Psychology) and the APA.

But somewhere along the way I realized the same science that explains attention, emotion, and decision-making in the lab is exactly what drives behavior on TikTok and Instagram. The algorithm isn't magic, it's a feedback loop built on human psychology. And almost nobody marketing online actually understands the psychology underneath it.

So I built DataPsych Strategies: a marriage of behavioral research, content strategy, and a builder's mindset. I've done web development and a bit of programming, I run marketing research, and I make content myself, which means I can both design the strategy and build the systems that execute it. I treat your social account like a study: form a hypothesis, test it, read the data, and scale what works.

"The universe speaks a language we have yet to learn, but through deeper connection, we can begin to unlock it.", from my essay, Unlocking the Universe Within

If you're tired of posting into the void and guessing what works, you're exactly who I built this for. Let's make your content make sense, and make sales.