Interactive swipe file · click any hook to copy

The Scroll-Stopper Hook Vault

A hook isn't a gimmick. It's a psychological trigger. These 50 hooks are free, organized by the emotion they activate, because high-arousal emotion is what actually stops the scroll. Filter by the feeling you want, then click to copy. Want more? The full Hook Vault pack has 250+ hooks sorted by niche, plus fill-in-the-blank formulas.

The science: New York Times articles that caused awe, anger or anxiety were more likely to be among the most emailed, and sad ones were less likely (Berger & Milkman, 2012). In brand video ads on YouTube, warmth, inspiration, excitement and amusement went with more shares, and ads focused on information were shared less (Tellis et al., 2019). Every category below is built on one of these triggers.
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Get the full Hook Vault pack

Loved the free 50? The paid pack ($24) is the complete downloadable swipe file: 250+ hooks across 12 triggers, sorted by niche, plus fill-in-the-blank hook formulas and a trigger cheat sheet you keep forever.

Get the full pack, $24 → Plan your hooks (free calendar)