Free interactive tool ยท scores instantly

Run a free social media content audit

A social media content audit answers one question: is your content feeding the algorithm what it rewards, or fighting it? This free audit scores your typical post against the platforms' real ranking signals, gives you a plain-English diagnosis, then shows you the positioning only you can own.

What a real audit checks

Score the signals the algorithm actually rewards

Forget likes. The feed ranks on behavior. These are the signals the free audit scores you on, each one grounded in how the platforms and human attention actually work.

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Hook strength

Do your first two seconds open a loop, ask, or break a pattern?

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Watch-time

Is it paced so people actually finish, with a clear payoff?

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Emotional pull

Does a typical post make someone feel something in their body?

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Shareability

Would someone send it to a friend? Sends move reach most.

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Positioning

Could a stranger tell who you help in five seconds?

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Consistency & CTA

A cadence you can keep, and one clear next step per post.

Use it now, free

The Content Audit & Whitespace Finder

Rate your typical post, get an instant score out of 30 with a diagnosis, then map the angle no one else in your niche owns. It auto-saves and prints to PDF. Want it done with you? The paid kit adds a competitor-analysis template and a 30-day fix plan, and the AI Strategist or a personal audit goes further still.

Understand it yourself

Learn why each signal matters

The goal here is not to depend on me. It is to help you read your own analytics like a behavioral scientist. Start with the research-backed reads.

How the algorithm ranks you โ†’ Why content goes viral โ†’ Get the free Playbook
FAQ

Content audit questions

What is a social media content audit?
A content audit is an honest review of your posts against the signals platforms actually reward: hook strength, watch-time and completion, emotional pull, shareability, consistency, clear positioning, and a clear call to action. It tells you what is working, what is leaking reach, and what to fix first.
How do I audit my own content for free?
Use the free interactive audit on this site. You rate your typical post on each ranking signal, get an instant score out of 30 with a plain-English diagnosis, then map the positioning whitespace only you can own. It auto-saves and prints to PDF.
What should a content audit measure?
Measure the behaviors the algorithm measures: did people stop, stay, feel something, and share. Likes are vanity. Saves, shares, watch-time, and comments are the signals that actually move reach, so the audit scores those.
How often should I audit my content?
A quick audit every month and a deeper one each quarter is plenty. The goal is to catch a leaking signal early and double down on what the data already shows is working.